“PR Yourself” is a powerful tool kit for anyone who wants to elevate their brand. Freda Liu has crafted a high energy, visually inviting, easy read that is filled with valuable resources to raise your brand above the noise and clutter of your competitive landscape. Unless you want to be stuck in the sea of ordinary – buy this book now!
Joseph Michelli, Ph.D, Customer Experience Consultant, #1 New York Times Bestselling Author of books like Leading the Starbucks Way, The New Gold Standard and The Zappos Experience.
Freda’s insight into PR through her years in the industry as an external consultant, regional MNC marketing communications specialist as well as working on-air with a wide cross-section of different industries makes her an ideal author. It is a welcome addition to the few local titles available on PR in Malaysia and certainly refreshing in outlook, content and approach – plus an engaging and easy read.
The PRCA Malaysia applauds Freda’s efforts and her viewpoints as she wears different hats on top of her red lipstick and amazing shoes!
Rozani Jainudeen, President of Public Relations Consultant’s Association (PRCA) of Malaysia